Cart Abandonment


15 Ways to Increase Your Checkout Rate

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The average shopping cart abandonment rate is 69.89%. How high is yours?

People abandon their carts for a variety of reasons. From unexpected shipping costs to simply not being ready to buy a product, there always seems to be a reason that people do not follow through with their orders. The graphic below highlights these reasons, taken from studies done by Baymard Institute and Invesp. Check them out to see if any apply to you! Read More

Guest Checkout

Why You Should Offer a Guest Checkout

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According to Baynard Institute, the average shopping cart abandonment rate for e-commerce stores hovers around 68.63% (as at January 2016). This means that 7 out of 10 people leave your site after committing to the purchase process.

28% of US online shoppers abandon their cart because they don’t want to register/create account just to make a purchase.¬†And that alone is why you should offer a Guest Checkout experience on your store. Read More