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#189 On error, focus on the field that needs to be selected

By having default values selected, it avoids user errors. But if you do choose to leave some fields empty, such as a shoe size, then the best way to help the user quickly resolve their mistake (of not selecting a value) is to scroll to that field, and clearly indicate that it needs a value. […]

#188 Show color swatches or thumbnails for the selection of the color variant

Avoid having users select a color from a dropdown with color labels (‘red’, ‘black’, etc.). Make them choose the color variant from a list of color swatches (circles or squares filled with color) or small thumbnails of the product in different colors. If some of your products have multi-color design variants and some are a […]