The overview can be a small section at the top of the product list with the applied filters and a X next to each to un-apply it. It can also be in a section at the top of the filter sidebar, which is typically on the left of the screen. Read more on applied […]
For part 3, let’s look at examples of pages that these same brands have added to their store, which are accessible from the links they added on their homepage or header. Inspiration from examples + critical thinking can lead you to an optimal solution. My goal here is saving you some time of […]
On most stores I looked at, they added a banner on the homepage or a mention in the header about their response / actions in regards to Covid-19. See part 1 (email) and part 3 (page) for more details.
The onset of the Covid-19 pandemic created a lot of fears in shoppers. They had concerns and questions that needed to be answered. While the quarantine that ensued was a very unique situation and a first for most countries worldwide, this recommendation can apply to other situations such as holidays, special sales or interruptions in […]
You could have a section high up on the homepage, and/or a notice in the header, or a popup. It should be highlighted also in the Account Dashboard. One of the members from my Ecom Convert group added some thoughts: Check at login, if the registered customer had purchased products and if the said products […]
This is what I recommend: If you sell online only, it is not as important to put your physical address but it can build some trust If you have a physical retail store, add the physical address of your store(s). Show a professional email address, such as [email protected] In order to reduce the amount of […]
Add a progress bar at the top of the checkout which highlights which step they’re at, and gives a clear overview of all the steps.
Reassure shoppers who may be wondering if their preferred payment method is supported. See best practice #112 (Offer multiple payment methods) where I look at the actual payment options made available by big brand stores.
By having default values selected, it avoids user errors. But if you do choose to leave some fields empty, such as a shoe size, then the best way to help the user quickly resolve their mistake (of not selecting a value) is to scroll to that field, and clearly indicate that it needs a value. […]
Avoid having users select a color from a dropdown with color labels (‘red’, ‘black’, etc.). Make them choose the color variant from a list of color swatches (circles or squares filled with color) or small thumbnails of the product in different colors. If some of your products have multi-color design variants and some are a […]