Not being able to check in-store availability can be a major pain point. Whether they want to go to the store and try the product or whether they to pick up their order in store, showing the in-store availability is a must.
This is more easily done on desktop, as there is enough space to always be showing the order summary. On mobile, just make sure to show it on each step of your checkout, it doesn’t need to always be visible as they scroll.
If your store has a separate cart page and not just a slide-in panel, then this applies. The more personalized and relevant the suggestions, the better. These recommended products can be the same as shown in the modal or slide-in panel when adding to cart. See also best practice #73 for upsells/cross-sells when adding […]
One of the main reasons why this is needed is so they can continue their shopping experience on another device. Oftentimes, they’ll shop on mobile and purchase on desktop. See best practice #90 for more details on that. Another reason why users save their cart for later is to make sure they won’t lose the […]
Reiterate why your users are shopping with you. Reassure them by reinforcing your unique selling points, such as your free shipping, free returns, money back guarantee, next day delivery, etc. You can also do this in the modal or panel that opens when adding to cart.
From a quick glance at their cart, it should be easy for shoppers to recognize the items they added. So a product image is a must, along with attributes such as the fabric, the size, etc. This is especially important for configurable products. This also applies to the modal window or side panel when adding […]
There are several types of cross-sell sections that you can add to your product pages: People who viewed this product also viewed People who bought this product also bought You might also like May we suggest Complete the look More items in the collection Other products from the same brand Other products from the same […]
Add a tag or text label if the product is low on stock (you can also specify how many you have left in stock) Add a countdown timer if the product is on sale for a limited time (but avoid fake countdowns just for the sake of urgency!) Add a countdown timer to qualify for […]
On mobile, it should be possible to swipe through the images instead of having to click on each thumbnail. Considering that 53% of global online traffic comes from mobile devices (for the US, it is 57%), this is especially important to a good user experience.
Allowing your shoppers to return for free the products they bought builds trust with them. It lowers their fear of making the wrong purchase, as they know that they can easily return them if needed, at no cost. Add a mention in your header or footer, and possibly on your product pages. I also recommend […]