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#203 Offer upsells and/or cross-sells on the cart page

If your store has a separate cart page and not just a slide-in panel, then this applies. The more personalized and relevant the suggestions, the better. These recommended products can be the same as shown in the modal or slide-in panel when adding to cart.   See also best practice #73 for upsells/cross-sells when adding […]

#202 Allow users to save their cart for later

One of the main reasons why this is needed is so they can continue their shopping experience on another device. Oftentimes, they’ll shop on mobile and purchase on desktop. See best practice #90 for more details on that. Another reason why users save their cart for later is to make sure they won’t lose the […]

#201 Repeat your unique selling points in the cart

Reiterate why your users are shopping with you. Reassure them by reinforcing your unique selling points, such as your free shipping, free returns, money back guarantee, next day delivery, etc. You can also do this in the modal or panel that opens when adding to cart.

#200 Display the image and relevant attributes for each product

From a quick glance at their cart, it should be easy for shoppers to recognize the items they added. So a product image is a must, along with attributes such as the fabric, the size, etc. This is especially important for configurable products. This also applies to the modal window or side panel when adding […]

#199 Offer relevant cross-sells on the product page

There are several types of cross-sell sections that you can add to your product pages: People who viewed this product also viewed People who bought this product also bought You might also like May we suggest Complete the look More items in the collection Other products from the same brand Other products from the same […]

#198 Add urgency to product pages

Add a tag or text label if the product is low on stock (you can also specify how many you have left in stock) Add a countdown timer if the product is on sale for a limited time (but avoid fake countdowns just for the sake of urgency!) Add a countdown timer to qualify for […]

#196 Offer and promote a generous refund policy

Allowing your shoppers to return for free the products they bought builds trust with them. It lowers their fear of making the wrong purchase, as they know that they can easily return them if needed, at no cost. Add a mention in your header or footer, and possibly on your product pages. I also recommend […]