#143) Send a relevant account registration (welcome) email

The welcome email is your first touch point via email with your prospects or customers, so it will set the tone for your communication with them. Make sure it contains some or all of the components below: Your logo Links to the main product categories Links or buttons to access the account, track order, find a store, etc. A warm welcoming message (and optionally a ni...

#144) Send cart abandonment emails and/or SMS

According to SaleCycle, the cart abandonment rate in 2016 was about 75% across all regions. (source) Baymard mentions it is 69.57%, based on 41 studies, and that stat was last updated in September 2019. Cart abandonment emails are one way to convert some of those people who left their cart behind. Based on Omnisend’s research, 46.1% of people open cart abandonment ...

#145) Send an email after delivery to request a review on the product(s) they bought

Research by Yotpo of 200K stores and 163M orders discovered the impact of various elements in the email subject line on the number of reviews obtained: 1) Exclamation point (!) Health & beauty: +30.4% Food & tobacco: +83.5% Sport: -10% Electronics: 30% 2) Question mark (?) Electronics: +21.7% Apparel: +23% Health & beauty: -6.7% 3) Store name Health &...

#149) Test purchase notifications

According to TrustPulse, activity notifications (such as purchases by other shoppers) have been shown to increase conversions by up to 15%. These typically appear in a small popup as purchases happen, at the bottom of the screen. There are different types of activities you can notify your users about, for example: purchased limited stock signup total viewed total sig...

#170) Make your popups contextual and relevant

Here’s a great example on Monetate. I opened a blog post about homepage personalization, and it showed a relevant popup about personalization.   So on your store, you could for example popup an offer relating to one of your categories when they open that category.

#179) Test Web Push Notifications

This is what web push notification (with Chrome) can look like.    That notification comes from https://onedollaronly.com.sg/ in case you want to check it out for yourself.   From a 2016 study, triggered mobile push notifications drive 2,770 percent higher conversion rates for the same number of sends as compared to batch and blast mobile push notifica...