- Have the featured filtering values in the filter sidebar and at the top of the product list.
- Test making that top ‘featured filters’ section sticky, meaning that it remains visible on both desktop and mobile while scrolling down.
- Don’t use banner-like graphics for featured filters
- Adjust the visual style of the featured filters to match their relative importance by using text links, buttons or visual thumbnails.
- Featured filters lead to higher filter utilization, but because they’re seen as recommended by the store, they can lead to narrowing the results too much. So feature them sparingly.
