Have the featured filtering values in the filter sidebar and at the top of the product list.
Test making that top ‘featured filters’ section sticky, meaning that it remains visible on both desktop and mobile while scrolling down.
Don’t use banner-like graphics for featured filters
Feature sparingly
Adjust the visual style of the featured filters to match their relative importance by using text links, buttons or visual thumbnails.
Featured filters lead to higher filter utilization, but because they’re seen as recommended by the store, they can lead to narrowing the results too much. So feature them sparingly.
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Adidas
Home Depot
Walmart