It’s the most important button
- Choose a color that is both contrasting and fits your brand
- Make sure the Add to Cart button attracts the most attention on the page, compared to other buttons or links
Test descriptive labels for the button. For example, if you promise to deliver the next day, you could test a button that says Buy Now to Get It Tomorrow.
Other ideas from GrowCode:
- Buy Now to Get 50% Off
- Buy Before 5 PM for Free Delivery
- Red: taking urgent action
- Green: for products/services relating to the environment, psychology, peace
- Orange/yellow: exciting, warm, happy
- Black: dark and gloomy, blends with the background
- White: blends into the background, no emotions
- Brown: boring and ugly
Please refer to best practice #68 to read my recommendations for mobile.