Address their concerns

For example, do they have doubts about their efficacy compared to other products?

The more objections and concerns they have, the more you need to address those objections and educate them.

 

Start with the most important

And don’t waste the first few sentences of your description, that’s what your shoppers read the most! According to the F-Shaped Pattern highlighted by NN Group, the first lines and first few words of each line receive more attention.
 

Do you know your shoppers’ objections to your products?