Easy to digest
Whether in the homepage, product page, or About page, the text needs to be easy to digest.
- Bold important sentences or parts of sentences so that someone only reading those bold parts will get the gist of it quickly.
- Avoid bolding single words. A single word doesn’t give enough meaning to people scanning the text.
- Add bullets
- Keep paragraphs short (4 lines maximum)
- Use expandable sections
- Include images and/or icons to help communicate the information