Easy to digest

Whether in the homepage, product page, or About page, the text needs to be easy to digest.

• Bold important sentences or parts of sentences so that someone only reading those bold parts will get the gist of it quickly.
• Avoid bolding single words. A single word doesn’t give enough meaning to people scanning the text.
• Add bullets
• Keep paragraphs short (4 lines maximum)
• Use expandable sections
• Include images and/or icons to help communicate the information

EXAMPLES

Adidas

Apple

ASOS

Crutchfield

JCPenney

LL Bean

Macy's