Give them a preview

That way, shoppers can quickly get the essence of what the product is about, and read more if they want to.

 

I like how IKEA has done it, with a Read More link that scrolls the page down to the extended Product Description section.

 

 

Lower on the product page is the detailed description:

 

 

 

Add a Read More link

From memory, I haven’t seen that Read More link very often at all. For example, Amazon doesn’t have it. I think it would be something good for you to test.

 

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