Product descriptions need to be comprehensive but that doesn’t mean they should be overly long. Few buyers will actually read it in its entirety. The solution is to split the description into two: 

 

The summarized description

It should be relatively short and easy to scan. The text should be organized in short bulleted points or a paragraph of four or five lines. 

The summarized description should give a short overview of the product and list its key features. You can then add a “Read More” button or text link that opens the detailed product description.

 

 

The detailed product description

This one should be an in-depth look at the product covering all its features, benefits, manufacturing standards, and any certifications. Everything there is to know about the product should be available here.

The detailed description should be broken into sections and subsections for readability. Ideally, the benefits of every product attribute should be elaborated upon.

 

 

What not to do

EXAMPLES