Video appears in 70% of the top 100 search results listings, and viewers are anywhere from 64-85% more likely to buy after watching a product video. (source)
Here’s a good article by Shopify about video
Giant store IKEA does NOT have product videos…
Knowing the power and impact of video, that is usually something I highly recommend. I realize that it can require a substantial investment to produce a high number of quality videos, but the upside could be well worth the effort.
While video quality is important to keep a positive perception of your brand, they can be produced fairly easily by simply ‘unboxing’ and/or reviewing those products in a genuine non-scripted way.
Thoughts? Does your store have product videos? Have you measured the impact on your sales?