Price is the most important factor influencing purchasing decisions. Shoppers have a price range in mind and need to know whether or not they can afford your wares as soon as possible. Clearly displayed prices also make price comparison easy.
In fact, a Baymard study found that users had a strong negative reaction to sites that failed to disclose their prices or had them in fonts too small to read easily.
Don’t hide it, make it stand out
- Use a contrasting color to make it stand out against the background.
- Use a larger font to make it stand out from surrounding items.