Price is the most important factor influencing purchasing decisions. Shoppers have a price range in mind and need to know whether or not they can afford your wares as soon as possible. Clearly displayed prices also make price comparison easy.

In fact, a Baymard study found that users had a strong negative reaction to sites that failed to disclose their prices or had them in fonts too small to read easily.

 

Don’t hide it, make it stand out

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