Having beautiful relevant quality images is more important than the product information, a long description and ratings & reviews.
- Quality of a product image – 67%
- Product-specific information – 63%
- Long description – 54%
- Ratings and reviews – 53%
Professional high-resolution photos communicate professionalism and allow users to see details of the product. This is especially important if your products have lots of features.
The product page should contain several quality photos, from different angles or featuring various features of the products. For example, if you’re selling shoes, one of the photos should be the sole of the shoe.
Have a consistent style (and background color) for the main image of all of your products, so that the thumbnails in category pages are consistent.
On a side note, I think interactive 3D 360 images are the future for product pages. See how awesome they are:
I found these Shopify apps to view product images in 360 degrees / 3D: