Amazon helps their shoppers reduce the number of options to choose from. They have multiple sections at the top of the category page with featured products:
  • best sellers
  • top rated
  • recommended for you
  • most wished for
  • most gifted
  • hot new releases


Do you feature some of your products on your store in your category pages?


You can either add a section at the top of the product list (like Amazon), or show your featured products first in the list. (see the Crutchfield screenshot below).