Amazon helps their shoppers reduce the number of options to choose from. They have multiple sections at the top of the category page with featured products:
- best sellers
- top rated
- recommended for you
- most wished for
- most gifted
- hot new releases
Do you feature some of your products on your store in your category pages?
You can either add a section at the top of the product list (like Amazon), or show your featured products first in the list. (see the Crutchfield screenshot below).