On desktop, opt for a header with 2 or 3 rows.

For example:

Row 1

Row 2

Row 3

 

How tall should the header be?

I looked at 12 well-known brands, and the average is 21.5% (measured with a browser ‘real estate’ of 1247px tall). I’d recommend keeping it below 20%.

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What I like in the promo/announcement bar in the image below (Cotton Mills), above the menu bar, is that the 3 unique selling ‘bullets’ are clickable. It allows shoppers to quickly get more information by clicking directly on those. 

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