How is your store differentiated and better?
“Unique selling points” are essentially things that are great and unique about your store and its user experience. It’s a good idea to present two or three selling points above the fold or at least somewhere on your homepage.
Unique selling points are for example:
- 60-day return policy
- Free international shipping
- Fast & free shipping over $35
- Safe curbside pickup
- We price match
- We set up & install
- We offer credit and leasing
- 5% cash back on every purchase
- Unbeatable selection
- Expert customer service