Required phone fields cause abandonments
Required but unexplained phone fields were observed to be a direct cause of abandonments for the subgroup of users who are suspicious of a site’s motives. – Baymard
58% of brands don’t provide an explanation
Below is a poll done by Baymard to 2800 shoppers.
Do you need their number?
- Reconsider whether you actually need their phone number
- If you do, then give an explanation as to why the phone number is required. (e.g. “used in case of delivery issues”, or “For order questions only”)
Baymard (source) suggests 3 options to alleviate user concerns about giving away their phone number:
- Short inline description
- Optional phone number