- Give them the choice to sign up or log in to their account, but the guest checkout could be selected by default, and visually attract more attention than the other options.
- Users expect it in the upper-left on desktop, and on top on mobile.
- Clearly label the Guest Checkout option (include the word “Guest”)
Baymard’s eye tracking study revealed that users expect the Guest Checkout option to be in the top-left. If not, then 14% of users have difficulty figuring out the next step and abandoned the store.
On mobile, 60% of users were having issues finding and selecting the Guest Checkout option, often because that option was too low on the page.