For part 3, let’s look at examples of pages that these same brands have added to their store, which are accessible from the links they added on their homepage or header.


Inspiration from examples + critical thinking can lead you to an optimal solution.


My goal here is saving you some time of looking for inspiration, and analyzing them to give you food for thought. What I cannot do is make a personalized recommendation for your store without any context, but I’m hoping that you can extract enough value from these examples to decide for yourself what’s best for your store, brand, and audience.


See part 1 (email) and part 2 (banner) for more details.


Other thoughts for you to consider, beyond sending an email, adding a banner or homepage section, and adding a page about covid:

  • trigger a popup or web push notification
  • add information to your shipping information page
  • add information in the shipping section of your product page
  • add information in your company’s policies page