The standard e-commerce product title usually has at least three elements following a general pattern: brand + model + a host of relevant product attributes. This lengthy title is aimed at communicating as much information about the product as possible while simultaneously contributing to search engine optimization. The more detailed and descriptive a product title is, the higher the likelihood that it will show up on Google’s search results and hence drive traffic.
Separate title components
Usability issues arise when elements in the title are not visually distinguished from one another. Across almost every category, the brand name is very important. People prefer to buy from familiar brands due to either prestige (cosmetics and fashion) or confidence in certain companies (electronics and other technical products).
For technical products, savvy users also like to compare performance specifications while attributes like color and size happen to be extremely important where clothing and shoe purchases are concerned.
The camera listings above don’t make any differentiation between the make, model, and specs in the product titles. While clearly communicating all important details about the cameras, the use of one font and style of text makes the titles an illegible mess.
The brand and type should be differentiated from the product attributes by use of different fonts and styles. Something like this: Nikon D610 24.3 Megapixel Digital SLR (Body with Lens Kit) – 24mm – 85 mm – Black – 3.2” LCD – 3.5x Optical Zoom – Optical (IS) – 6016 X 4016 Image 1920 X 1080 Video – HDMI – Pictbridge – HD Movie Mode