The post-click landing page is where visitors from all your marketing campaigns land. It should be an independent page aimed at convincing a visitor to only do one thing (buy, sign up, or download). According to Monetate, visitors on post-click landing pages convert at twice the rate of those landing on product pages.
Google folder with inspiration
I compiled a list of 44 landing pages in a Google folder, to help you find inspiration for your post-click landing pages: https://drive.google.com/drive/folders/1kW9CmAWBOpQfT81tDnjip0Pddg55vCSm?usp=sharing
It’s pretty cheap to build your own landing pages with an affordable programmer or designer, and it gives full control. There are also tools you can use.
Some funnel tools I know of:
- Lead Pages
Best practices by Instapage
Instapage provides several insights on how to optimize your landing pages (source):
- Eliminate site navigation – Navigational elements are a distraction and can also serve as exit points. Your post-click landing page should be laser-focused on driving conversions.
- Include an obvious CTA – Visitors should never forget why they are there.
- Incorporate multiple CTAs – If you include multiple CTAs, just make sure they complement and reinforce each other rather than competing.
- Add a specific product or service description (and an image to supplement product descriptions)
- Focus on conversions, not SEO – A lot of the traffic on post-click landing pages is a result of marketing campaigns and social media posts. Optimizing for SEO would unnecessarily complicate a page that should be all about converting visitors.
- Optimize for mobile – About half of all ecommerce traffic is on mobile devices. Every single one of your pages should be mobile-friendly.