When searching…

When users are searching for Returns, Shipping, Order Tracking, and such, they should be redirected to hat page.

 

Adidas

When you type in for example ‘returns’, it automatically redirects to the Returns page. 

The problem though is that it first shows the search results page with no results and after a couple of seconds it does the redirect. It would be a better user experience to direct visitors directly to the returns page as a result of the ‘returns’ search term, and not show the search results page in-between.

 

Alternatively…

Instead of instantly redirecting to the relevant page (e.g. Returns), it could be shown as the first element in the search results page (or even in the search suggestion panel), and letting the user decide to open that Returns page or not.