Make it visual

• Add photos and video
• Use visual hierarchy and supportive images to help your users consume the information.

Make it personal

• Share your story
• Highlight your team
• Talk about your charity initiatives

Organize it

• If you have a lot of About content, have an overview page with links or buttons to sub-pages.

EXAMPLES

Adidas

Amazon

Apple

ASOS

B&H

Build

Crutchfield

Home Depot

JCPenney

LL Bean

Macy's

MVMT Watches

Nordstrom

REI

Wayfair