Research by Yotpo of 200K stores and 163M orders discovered the impact of various elements in the email subject line on the number of reviews obtained:

1) Exclamation point (!)

2) Question mark (?)

3) Store name


5) Incentives (coupon, discount, sale)

This article on Jilt contains 3 samples of Product Review Request emails (towards the bottom of the article): has several example emails also:

A few more examples and guidelines here:

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