In addition to a return-by-mail option

According to Baymard, about 20% of users prefer returning a product directly to the store or a physical location.

“In-store” means…

• in your brand store,
• at the post office
• at the UPS  location (or a similar carrier),

Free and noticeable

It should obviously be free.

Present that option visually equally to the mail option.

EXAMPLES

ASOS

Home Depot

JCPenney

Nordstrom

Sears

Walmart