Before you do…
If you have very low conversion rates everywhere, then try to optimize that first.
Start with high converting steps
- If you have a low conversion rate on your checkout page, then put an upsell only in your product pages (or in any other part where you don’t have low conversion rates).
- If you have high conversion rates in one of your checkout steps, test putting it there.
Keep it if…
- If you see an increase in your average order value (among other important metrics such as revenue), and at the same time you don’t see a decrease in your conversion rates, keep it.
- If not, keep testing until you find the right place for your upsells.