Above the fold

Above the fold can mean in the menu or somewhere in the header.


Group account-related features

Typically, these are grouped under the Account icon. So, for example, the Order Tracking doesn’t need to be a separate menu item. I believe this simplifies the shopper’s experience on your store, as opposed to having all these links separately.

On desktop, clicking the account can open a panel with either a few links, or just mentioning what you’ll have access to once logged in, such as:


On mobile

The account icon can simply bring the user to the Log In / Join page first.