Why are persistent carts important?
- Online shopping involves a lot of starts and stops – Due to the nature of online shopping, a number of customers never make a purchase in a single session. They come and go. Purchases can take up to a week as shoppers explore, compare products, and even forget about their abandoned shopping carts for a while as they deal with other pressures of life.
- Shoppers expect the feature – Since a lot of sites already have the feature, your customers will expect you to save their cart items whenever they exit a session. Having a persistent cart makes for a seamless customer experience while failing to save cart items causes a lot of frustration. A customer is also more likely to abandon a purchase if they have to re-add items to their cart.
- Customers use the cart as a product comparison feature – Customers tend to use the cart as a wishlist, adding multiple products of the same type so they can easily compare them. A persistent cart makes it possible for them to do this over multiple sessions.