According to Baymard, 53% of users specifically seek out the negative reviews for one or more products they are interested in. 37% of users also positively factor in any site responses to negative reviews.

The idea is not to feature the worst review, it is to highlight the positive and negative reviews that most people found useful, to help them make up their mind about the product and build trust.

If you’re avoiding negative reviews at all cost or hiding them, you’re missing out on some conversions.