showing 20 of 216

#1

Header

Opt for a consolidated header that takes minimal space

#2

Home

Add a Link Bar

#3

Header

Opt for a header with 2 or 3 rows

#4

Header

List your main product categories in your menu’s level 1

#5

Header

Have a tagline, guarantee, USP and/or offer in your header

#6

Header

Show your key contact information in the header

#7

Footer

If calls are important for your store, have a prominent CTA button

#8

Header

Make your menu items big enough

#9

Header

Have as few menu items as possible

#10

Header

Opt for a Mega Menu

#11

Header

Place the post-sale actions above the fold

#12

Header

Order your menu’s main product categories by sales volume

#13

Header

Order your menu’s SUB-categories alphabetically

#14

Header

Make your header sticky or semi-sticky

#15

Header

The burger menu should be easy to close

#16

Header

Place a search box prominently in the header

#17

Search

Provide auto-suggestions as users are typing in the search box

#19

Search

Add relevant search filters

#20

Search

Always return search results

#21

Search

Show previous or top searches in a panel below the search box as the user starts to type in the search box

#22

Search

Search results should first list the products found based on the search term

#23

Home

Display a clear and concise benefit-oriented value proposition statement above the fold

#24

Home

Place a clear & descriptive call-to-action button above the fold

#25

Home

Unique selling points should be specific

#26

Misc

Avoid full-page popups that interrupt the shopping experience

#27

Home

Avoid automatic carousels in your homepage’s hero section

#28

Home

Feature your top categories (with images) right below the fold

#29

Misc

Help visitors choose the right product

#30

Home

Optionally feature some of your products AFTER your featured categories

#31

Misc

Choose font sizes that are easily readable (16px+)

#32

Home

Add social proof and build trust

#33

Misc

Add user-generated content (UGC)

#34

Misc

Localize your store to the visitor’s country, currency, language and units by default

#35

Home

Make your homepage long and rich, while optimizing for loading speed

#36

Category

Add relevant sorting options

#37

Footer

Add credit card logos, shipping logos, and/or trust badges to the footer

#38

Footer

Add key contact information to the footer

#39

Misc

Add a Live Chat to quickly answer your visitors’ questions

#40

Misc

Add a chatbot to your Live Chat to give immediate responses 24/7, and product guidance

#41

Misc

Have a compelling title, description, and CTA button for your newsletter opt-in

#42

Category

Products are well organized in simple categories

#43

Category

Have relevant dynamic filters

#44

Category

Display these product attributes

#45

Category

Add urgency elements

#46

Category

Feature products, bundles or deals at the top

#47

Category

Avoid pagination

#48

Product

Have multiple high quality product images for each product

#49

Product

Add zooming capability to your product image gallery

#50

Product

Display the price clearly above the fold

#51

Product

Add unboxing, explainer or promo videos

#52

Product

Have two versions of product descriptions: Summary and Detailed

#53

Product

Make your text sections scannable

#54

Product

Product descriptions should generally have features and benefits, and overcome objections

#55

Product

Provide Shipping & Return details (as a tab, section, or link)

#56

Product

Display the date buyers can expect to get the product on

#57

Product

Make it clear what is and isn’t included in your product kits

#58

Product

Use steppers for quantity fields instead of textboxes

#59

Product

Aim to have 10+ customer reviews for each product

#60

Product

Sync product information and customer reviews across product variations

#61

Product

Interlink product variants

#62

Product

Uniquely title product variants

#63

Product

Add a FAQ and/or user Q&A to answer shoppers’ questions

#64

Product

Incentivize buyers to leave a review

#65

Home

Add urgency elements and feature sales

#66

Misc

Add a Wish List feature to your store

#67

Product

Test removing social media share icons

#68

Product

Have a sticky Add to Cart bar or button

#69

Product

Have a large contrasting Add to Cart button above the fold

#70

Product

On desktop, add USP bullets or images under the Add to Cart button

#71

Product

Allow users to purchase temporarily out-of-stock products

#72

Product

Have a “You Might Also Like” section at the bottom of the Product Page

#73

Cart

Offer upsells and/or cross-sells when adding a product to cart

#74

Product

Avoid horizontal tabs in Product pages

#75

Product

Group spec sheet elements into sections for easier scanning

#76

Product

Add a summary section with key specs to your spec sheets

#77

Product

Style your spec sheets to make scanning easier

#78

Product

Opt for a single-column format for your spec sheets

#79

Product

Add a ratings distribution summary with a filter on the star ratings

#80

Product

Mention your Free Shipping and returns near the Buy section on the Product page

#81

Cart

When clicking “Add to Cart”, open a modal panel instead of redirecting to the Cart page

#82

Product

If your shipping is not free, show the estimated shipping cost or a shipping estimator

#83

Product

On the Product page, either display all image thumbnails (no truncation), or reveal all thumbnails

#84

Product

Include at least one “in scale” image per product to help shoppers get a sense of the product’s size

#85

Checkout

Allow buyers to edit or cancel their order right after placing it, directly from the receipt page

#86

Header

Avoid menu flickering by implementing a 300ms hover delay and/or mouse path analysis

#87

Product

Offer relevant compatible products on the Product page

#88

Footer

Add links to your Return Policy and Shipping Info in the footer

#89

Cart

Allow users to set a quantity of zero (0) as a way to delete products in their cart

#90

Misc

Support cross-device shopping

#91

Category

Highlight items that are in the shopper’s cart

#92

Search

Dynamically update the thumbnails of products to match the variation searched for

#93

Search

Auto-apply the color filter that matches the color searched for

#94

Category

Feature important product filters at the top of the product list

#95

Category

Visually distinguish between visited and unvisited products

#96

Category

Truncate filter values

#97

Misc

Avoid breaking Back button expectations

#98

Product

Avoid ads (or what looks like ads) on the product list

#99

Home

Add sub-sub-category links to help users decide which path they should take to find the product they want

#100

Misc

Link to all depicted products in inspirational images

#101

Category

Display breadcrumbs

#102

Category

Have intermediary category pages for the first 1-2 levels of categories which introduce sub-categories

#103

Product

Keep and answer all negative reviews

#104

Search

Allow users to search within their current category

#105

Checkout

Offer a Store Pickup option directly in the shipping option selector

#106

Cart

Make your shopping cart persistent

#107

Cart

Add security, guarantee, and trust badges to the Cart page

#108

Cart

Offer upsells and/or cross-sells on the cart page or panel

#109

Checkout

Limit the exit points (remove the site navigation) during the checkout process

#110

Checkout

Offer a guest checkout

#111

Checkout

Offer relevant upsells at checkout and after purchase

#112

Checkout

Offer multiple payment methods

#113

Checkout

Implement inline validation in forms, and preserve the form field data entered on validation errors

#114

Checkout

Clearly mark form fields as optional or required

#115

Checkout

Ask for the minimal amount of information in the checkout

#116

Checkout

Make the billing address the same as the shipping address by default

#117

Checkout

Show the appropriate keyboard based on the type of the field the user is typing into

#118

Checkout

Expand the credit card fields only once that payment option is selected

#119

Checkout

Allow and auto-format spaces in the credit card number field

#120

Checkout

Deduce and display the credit card type automatically as the user starts to enter their card number

#121

Checkout

In the checkout form, use field labels instead of placeholder text

#122

Checkout

Match the length of form fields to the length of the input

#123

Checkout

In the checkout form, autocomplete the address as they start typing

#124

Checkout

Place the country field before the state/province field

#125

Checkout

Avoid dropdowns in forms for fields with fewer than 5 or more than 10 items

#126

Checkout

Have an autocomplete text field for the State/Province (instead of a dropdown)

#127

Checkout

Automatically pre-fill City and State fields when the user enters a zip/postal code

#128

Checkout

Format the expiration date field the same as on the physical credit card

#129

Checkout

Avoid multi-column form layouts

#130

Checkout

Test both a one-page and a multi-page checkout

#131

Account

Offer optional account creation in the order confirmation page

#132

Checkout

Use input masks for restricted fields, such as the phone number or credit card number

#133

Checkout

Increase the perceived security of your checkout page

#134

Misc

Offer the possibility to return products in-store, in addition to a return-by-mail option

#135

Account

Test social login

#136

Checkout

Validate the address and warn the shopper if it cannot be verified

#137

Account

Explain why your shoppers should create an account

#138

Account

Avoid email and password confirmation fields in the Account Creation form

#139

Account

Provide input suggestions for the email field in the Account Creation form

#140

Account

Use low password requirements

#141

Account

Use a visually consistent style for the Account Dashboard cards

#142

Cart

Notify shoppers of items in cart no longer available, and make it easy to remove them

#143

Notifications

Send a relevant account registration (welcome) email

#144

Notifications

Send cart abandonment emails and/or SMS

#145

Notifications

Send an email after delivery to request a review on the product(s) they bought

#146

Misc

Optimize your website performance (loading speed)

#147

Misc

Have an About Us page, share your story

#148

Misc

Optimize your store for mobile (or create a separate mobile experience)

#149

Notifications

Test purchase notifications

#150

Cart

Warn users in the cart for products low in stock

#151

Header

Move your non-essential pages to the footer menu

#152

Header

Simplify your logo on mobile

#153

Misc

Offer free shipping or free shipping above a threshold

#154

Best Practices

Speak to your customers

#155

Misc

Analyse your shoppers’ behavior

#156

Misc

Auto-apply discount codes or at least keep them handy

#157

Header

Add a store locator link prominently

#158

Checkout

Localize your payment methods

#159

Header

Header icons should be easy to understand at first glance

#160

Search

Redirect the user to the right page when searching for Returns, Shipping, Order Tracking, and such.

#161

Category

Interactive Color Swatches

#162

Landing Pages

Test post-click landing pages

#163

Misc

Answer customer questions quickly

#164

Category

Avoid Quick Views

#165

Category

Provide additional list item information on mouse hover

#166

Category

Show product attributes consistently inside of a product list

#167

Product

Separate the product title from the brand or type

#168

Category

Educate your shoppers in your category pages

#169

Home

Offer personalized recommendations

#170

Notifications

Make your popups contextual and relevant

#171

Product

Show a different image for each product variant

#172

Category

Make it easy to trigger the product comparison

#173

Product

Avoid ALL CAPS text

#174

Misc

Choose brand colors and style that attract your desired audience

#175

Misc

Give navigation options on your 404 page

#176

Cart

Give navigation options on your Empty Cart page

#177

Home

Make your featured product carousels user-friendly

#178

Product

Offer mixed bundling, not pure bundling

#179

Notifications

Test Web Push Notifications

#180

Product

Provide a size comparison image

#181

Category

If your products are available in-store as well, add an in-store filter

#182

Account

Provide easy account password recovery

#183

Landing Pages

Match the look & feel and copy of your post-click landing pages with your ads

#184

Header

Show the number of items in their cart

#185

Category

3 images per row on desktop, 2 per row on mobile

#186

Search

Show the keyword searched and the number of results

#187

Product

Provide a sizing chart or dynamic fit finder

#188

Product

Show color swatches or thumbnails for the selection of the color variant

#189

Product

On error, focus on the field that needs to be selected

#190

Cart

Show available payment options below the Checkout button

#191

Checkout

Clearly indicate where users are in the checkout steps (for multi-page checkouts)

#192

Misc

Have a Contact or Help page with a phone number, email, and physical address

#193

Account

Ask for a review on their return visit for what they bought during their previous visit

#194

Notifications

Notify your shoppers clearly of exceptional situations and events (Part 3 – Page)

#194

Notifications

Notify your shoppers clearly of exceptional situations and events (Part 2 – Banner)

#194

Notifications

Notify your shoppers clearly of exceptional situations and events (Part 1 – Email)

#195

Category

Display applied filters in an overview section and in their original position

#196

Misc

Offer and promote a generous refund policy

#197

Category

Allow users to swipe through product gallery images

#198

Product

Add urgency to product pages

#199

Product

Offer relevant cross-sells on the product page

#200

Cart

Display the image and relevant attributes for each product

#201

Cart

Repeat your unique selling points in the cart

#202

Cart

Allow users to save their cart for later

#204

Checkout

Show the order summary persistently throughout the checkout

#205

Product

Allow users to check the availability of the product in store

#206

Product

Use short but descriptive product titles

#207

Cart

Auto-update the cart when a quantity is changed

#208

Product

Allow shoppers to vote on how helpful reviews are

#209

Header

Highlight the current navigation path the user is in

#210

Checkout

Present the Guest Checkout as the prominent option

#211

Cart

Show the cutoff time as a countdown timer

#212

Checkout

Match the order of credit card fields to the physical card

#213

Checkout

Allow shoppers to edit information directly in the Order Review step

#214

Checkout

Specify why the phone number is required

#215

Checkout

Allow customers to edit their credit card number

LOAD 20 MORE