Metrics
All Metrics Add to Cart AOV Bounce Rate Cart Abandonment Cart Size CR Downloads Engagement Leads Profit Revenue RPV Sales Signups Transactions Visits
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#1

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Mentioning Free Shipping in the Header

Inflow ran a series of conversion rate optimization (CRO) tests to improve results for Trailcam Pro, an e-commerce site which sells trail cameras to hunters, wildlife researchers and people who want to see what’s happening around their house or cabin.

Mentioning Free Shipping in the Header

Inflow ran a series of conversion rate optimization (CRO) tests to improve results for Trailcam Pro, an e-commerce site which sells trail cameras to hunters, wildlife researchers and people who want to see what’s happening around their house or cabin.
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#2

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Removing Distractions

Hifi retailer Superfi approached AWA digital wanting to increase the conversion rate for their e-commerce website. They observed that the store suffered from distracting links, leading people to non-sales funnel pages at key steps in the buying process and in their header.

Removing Distractions

Hifi retailer Superfi approached AWA digital wanting to increase the conversion rate for their e-commerce website. They observed that the store suffered from distracting links, leading people to non-sales funnel pages at key steps in the buying process and in their header.
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#4

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Improving the Header

Home24 is Europe’s largest online furniture store with more than 150,000 products from 800+ manufacturers.  They decided to focus their experimentation efforts on their navigation and search bar. 

Improving the Header

Home24 is Europe’s largest online furniture store with more than 150,000 products from 800+ manufacturers.  They decided to focus their experimentation efforts on their navigation and search bar. 
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#5

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Appealing to New Visitors

A large percentage of Paperstone’s audience are happy repeat customers. New visitors unsurprisingly have higher bounce rates and lower RPV. A survey of abandoning shoppers revealed their concerns, namely about price and reliability. Another insight was that customers love their large product range and good prices. The proposed solution was to better highlight the benefits […]

Appealing to New Visitors

A large percentage of Paperstone’s audience are happy repeat customers. New visitors unsurprisingly have higher bounce rates and lower RPV. A survey of abandoning shoppers revealed their concerns, namely about price and reliability. Another insight was that customers love their large product range and good prices. The proposed solution was to better highlight the benefits […]
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#8

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Removing Distractions From the Search Menu

Dorado Fashion is a US-based online fashion store which sells custom necklaces, earrings, bracelets and anklets. Their aim was to increase sales and conversions. They chose to redesign the search icon on mobile to increase the average order value.

Removing Distractions From the Search Menu

Dorado Fashion is a US-based online fashion store which sells custom necklaces, earrings, bracelets and anklets. Their aim was to increase sales and conversions. They chose to redesign the search icon on mobile to increase the average order value.
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#9

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Showing Subcategories in the Burger Menu

Cocohanee specializes in clothing and related items for kids. The team’s aim was to increase visits to the listing pages. Many visitors were clicking on the burger menu icon, but their engagement with the menu was very low. This was discovered to be because the categories were not shown directly to visitors. The hypothesis was […]

Showing Subcategories in the Burger Menu

Cocohanee specializes in clothing and related items for kids. The team’s aim was to increase visits to the listing pages. Many visitors were clicking on the burger menu icon, but their engagement with the menu was very low. This was discovered to be because the categories were not shown directly to visitors. The hypothesis was […]
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#10

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Adding “FREE SHIPPING OVER $75” Next to Shop Button

Unexpected shipping charges at checkout are the #1 cause of cart abandonment. NuFace, who offers skincare products, experimented with adding a “FREE SHIPPING OVER $75” mention prominently in its header.

Adding “FREE SHIPPING OVER $75” Next to Shop Button

Unexpected shipping charges at checkout are the #1 cause of cart abandonment. NuFace, who offers skincare products, experimented with adding a “FREE SHIPPING OVER $75” mention prominently in its header.
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#11

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Moving an Important Item to the Top of the Menu

TreeRing helps schools, teachers, parents and students capture memories and create better personalized yearbooks. They had been suffering from a low conversion rate. There was confusion among users about what was included in the free sample, despite details being in the free sample page. To make it easier to discover the free sample page, they […]

Moving an Important Item to the Top of the Menu

TreeRing helps schools, teachers, parents and students capture memories and create better personalized yearbooks. They had been suffering from a low conversion rate. There was confusion among users about what was included in the free sample, despite details being in the free sample page. To make it easier to discover the free sample page, they […]
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#12

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Contrasting “Shop” Button

The Trex shop sells lighting and railing, and allows customers to order decking samples. The only way to get to that store from the Trex.com site was to click on “Order Samples.” They decided to emphasize the call to action to open the store, with a more prominent SHOP TREX button.

Contrasting “Shop” Button

The Trex shop sells lighting and railing, and allows customers to order decking samples. The only way to get to that store from the Trex.com site was to click on “Order Samples.” They decided to emphasize the call to action to open the store, with a more prominent SHOP TREX button.
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#13

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Using a Standard Header Instead of Bottom Menu

Rollie Nation is an Australian footwear brand offering travel shoes to an international audience. They sell their products in brick & mortar stores as well as online. Their mobile visitors were three times less likely to convert than their desktop users, and thus they experimented with the placement of the mobile menu. The colors were […]

Using a Standard Header Instead of Bottom Menu

Rollie Nation is an Australian footwear brand offering travel shoes to an international audience. They sell their products in brick & mortar stores as well as online. Their mobile visitors were three times less likely to convert than their desktop users, and thus they experimented with the placement of the mobile menu. The colors were […]
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#14

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Relocating the “Exclusive Offers” Menu Item

YSL Beauty products are sold in both online third party boutiques, as well as on their own proprietary website. They were wondering what is the best order of the menu. They hypothesized that switching the positions of the “Exclusive Offers” and “New Products” menu items would impact sales.      

Relocating the “Exclusive Offers” Menu Item

YSL Beauty products are sold in both online third party boutiques, as well as on their own proprietary website. They were wondering what is the best order of the menu. They hypothesized that switching the positions of the “Exclusive Offers” and “New Products” menu items would impact sales.      
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Presenting Search Suggestions

Safety Gear Pro sells high-quality gears such as safety glasses, PPE, and harnesses. Data showed that the site search was providing high conversions. However, few visitors were using the search. The hypothesis was then that increasing the usage of the site search bar would result in increased purchases.

Presenting Search Suggestions

Safety Gear Pro sells high-quality gears such as safety glasses, PPE, and harnesses. Data showed that the site search was providing high conversions. However, few visitors were using the search. The hypothesis was then that increasing the usage of the site search bar would result in increased purchases.
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Free Shipping Mentioned in the Promo Bar

A luxury handmade glass brand launched promotional sales campaigns offering its buyers free shipping. The conversion rate increased during those promotions, but they wanted to know if it increased enough to increase the overall profitability, given the additional shipping costs. A promotional bar was added, offering free shipping for a limited time (on orders over […]

Free Shipping Mentioned in the Promo Bar

A luxury handmade glass brand launched promotional sales campaigns offering its buyers free shipping. The conversion rate increased during those promotions, but they wanted to know if it increased enough to increase the overall profitability, given the additional shipping costs. A promotional bar was added, offering free shipping for a limited time (on orders over […]
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