Metrics
All Metrics Add to Cart AOV Bounce Rate Cart Abandonment Cart Size CR Downloads Engagement Leads Profit Revenue RPV Sales Signups Transactions Visits
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#59

Cart

Dynamically Displaying How Much More Users Need to Spend for Free Shipping

FluidGrowers, a business dealing in eco-friendly food solutions, found that their shoppers were adding products to cart but not completing purchases. The reason for this high cart abandonment rate was the unclear shipping charges.

Dynamically Displaying How Much More Users Need to Spend for Free Shipping

FluidGrowers, a business dealing in eco-friendly food solutions, found that their shoppers were adding products to cart but not completing purchases. The reason for this high cart abandonment rate was the unclear shipping charges.
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#60

Cart

Highlighting Savings on Each Product in the Cart

There was no statistically significant increase in RPV or checkouts when the savings were only highlighted at the order total level. A difference was seen when the savings were highlighted at the product level.

Highlighting Savings on Each Product in the Cart

There was no statistically significant increase in RPV or checkouts when the savings were only highlighted at the order total level. A difference was seen when the savings were highlighted at the product level.
Cart

#61

Cart

Adding a Relevant Cross-Sell in the Cart

An online furniture store sells sofas ranging from $850 to $2000+ with an AOV of $1200. We’ll be looking at a particular upsell: a leather conditioning kit that helps protect the sofa, and costs between $40 and  $80. But these complimentary kits were not promoted heavily. The hypothesis was that by mentioning the conditioning kit […]

Adding a Relevant Cross-Sell in the Cart

An online furniture store sells sofas ranging from $850 to $2000+ with an AOV of $1200. We’ll be looking at a particular upsell: a leather conditioning kit that helps protect the sofa, and costs between $40 and  $80. But these complimentary kits were not promoted heavily. The hypothesis was that by mentioning the conditioning kit […]
Cart

#62

Cart

Cross-Selling a Variation of the Same Product at a Discount

In this particular case study a brand of chocolate bars had only one product in their store, in three different flavors, all with the same price point. So how do you offer an upsell when you just have one product in three flavors? On the homepage, all three products were mentioned. In the navbar, all three […]

Cross-Selling a Variation of the Same Product at a Discount

In this particular case study a brand of chocolate bars had only one product in their store, in three different flavors, all with the same price point. So how do you offer an upsell when you just have one product in three flavors? On the homepage, all three products were mentioned. In the navbar, all three […]
Cart

#63

Cart

Reducing friction in the cart page

Smith Optics is an online retailer selling high-quality eyewear, apparel, headgear, and accessories. They discovered users experienced a lot of frustration and confusion during their mobile checkout. Visitors were scrolling up and down the cart page, struggling to figure out next steps. As a consequence, Smith Optics saw a major drop-off in mobile traffic on […]

Reducing friction in the cart page

Smith Optics is an online retailer selling high-quality eyewear, apparel, headgear, and accessories. They discovered users experienced a lot of frustration and confusion during their mobile checkout. Visitors were scrolling up and down the cart page, struggling to figure out next steps. As a consequence, Smith Optics saw a major drop-off in mobile traffic on […]
Cart

#64

Cart

Adding a Banner Displaying How Much More to Spend for a Discount

Urban Decay, which offers cosmetics such as makeup for eyes, lips, nails, and skin is part of the L’Oréal Luxe brand portfolio. Its products are sold online and in brick-and-mortar stores internationally. Their particular challenge was increasing average cart size during sales, both in terms of value and number of products. They wanted to determine […]

Adding a Banner Displaying How Much More to Spend for a Discount

Urban Decay, which offers cosmetics such as makeup for eyes, lips, nails, and skin is part of the L’Oréal Luxe brand portfolio. Its products are sold online and in brick-and-mortar stores internationally. Their particular challenge was increasing average cart size during sales, both in terms of value and number of products. They wanted to determine […]
Cart

#65

Cart

Displaying How Much More to Spend to Get a Gift

The digital teams at Kiehl’s decided to concentrate on the basket page. The idea was to encourage shoppers to take advantage of a free gift over a certain cart size before they finalized their purchase. The advantages are numerous: increasing the AOV, as well as strengthening client loyalty with exclusive branded Kiehl’s gifts.

Displaying How Much More to Spend to Get a Gift

The digital teams at Kiehl’s decided to concentrate on the basket page. The idea was to encourage shoppers to take advantage of a free gift over a certain cart size before they finalized their purchase. The advantages are numerous: increasing the AOV, as well as strengthening client loyalty with exclusive branded Kiehl’s gifts.
Cart
Cart

You are 1 product away to get Extra 30% Off

Dorado’s goal was to increase their Average Order Value (AOV). They were experiencing a high drop-off rate on the checkout page which was leading to a high cart abandonment rate. The probable causes were the absence of upsells to potential customers when 1 product was added to cart, no saving amount was being shown, and […]

You are 1 product away to get Extra 30% Off

Dorado’s goal was to increase their Average Order Value (AOV). They were experiencing a high drop-off rate on the checkout page which was leading to a high cart abandonment rate. The probable causes were the absence of upsells to potential customers when 1 product was added to cart, no saving amount was being shown, and […]
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