In the control version, the 4 USP’s looked bland and failed to grab the users’ attention.
The USPs were highlighted with bright green color. They were also broken down into two parts with keywords in the first row and related important content in the second.
Increase from 0.26% to 2.28% interaction with th USPs (100% confidence level)
Increase in CR from 2.64% to 3.18%
Continuous A/B Testing Coupled with Other Marketing Efforts Helped GRENE Achieve a 60% Revenue Uplift
Grow Website Traffic
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