The control CTA read 'KÖP' (Buy).
Variant 1 renamed the CTA button to 'snabbköp' (Quick Buy).
The winning variant read 'lägg i varukorgen' (Add to cart).
6% increase in CR for clicks on CTA buttons
10% increase in visits to the Thank You page
• VWO Services Drives Revenue Uplift for Panduro with Experimentation Consistency
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