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Results

19.76% increase in shopping cart visits

Aiding the visitor and helping them make decisions can help improve conversions.

26% increase in conversions

This test goes to show the huge impact that can be achieved by seemingly minor UX alterations.

76.1% increase in the revenue

Adding a product filter is an obvious feature that many eCommerce stores may or may not have, but this A/B test demonstrated that it worked well for BuyAKilt.com.

Sources

#136
Rearranging the Elements of the Product Description and CTA

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