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#125 Replacing McAfee Badges with TrustedSite badges

OPEN THE RELATED POST
  • Control: McAfee badge.
  • Variation 1: TrustedSite badge.
  • Variation 2: No floating badge. Cart and checkout badges were replaced with TrustedSite badges.
  • Variation 3: No trust badges.

Variation 1

TrustedSite badge

Results

8.72% increase in conversion rate (93% confidence)

Sources

• Case Study: We Tested an eCommerce Trust Badge That Got More Checkout Conversions Than Norton and McAfee

#124
Adding Trust Badges (Norton/McAfee)

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