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A luxury handmade glass brand launched promotional sales campaigns offering its buyers free shipping. The conversion rate increased during those promotions, but they wanted to know if it increased enough to increase the overall profitability, given the additional shipping costs. A promotional bar was added, offering free shipping for a limited time (on orders over $250).

Results

20% increase in revenue (99.26% confidence)

Sources

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Adding Arrows to Burger Menu Items

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