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Results

11.58% increase in CR

The test ran for 14 days on all the pages of the mobile website and registered a significant uplift. As shown by heatmaps post-experiment, the usage of the burger menu drastically improved.

12.22% increase in revenue

Utsav Fashion was able to not only increase transactions but also as a positive effect on revenue.

Sources

#121
“Menu” Instead of a Burger Menu Icon

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