#54) Product descriptions should generally have features and benefits, and overcome objections

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Product
 

Do you know your shoppers’ objections to your products?

For example, do they have doubts about their efficacy compared to other products?

The more objections and concerns they have, the more you need to address those objections and educate them.

And don’t waste the first few sentences of your description, that’s what your shoppers read the most! According to the F-Shaped Pattern highlighted by NN Group, the first lines and first few words of each line receive more attention.
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