#28) Feature your top categories (with images) right below the fold on the homepage


After getting introduced to your value proposition with a “hero section” at the top of the homepage, the next step is to help them decide where to go on your site (which category to open). A list of main categories serves that purpose.

I recommend putting it directly below the hero section, or at least high up on the homepage. The other section that I usually recommend right below the hero section is social proof or credibility components.


One of things that I find interesting about IKEA’s site is that they feature 3 categories right below the fold. 

IKEA - 1

Then have a section “Shop by Category” lower on the homepage.

IKEA - 2


The 3 featured categories are the equivalent to a link bar on mobile. Normally I recommend to have something like their “Shop by Category” section right below the fold, but I like how they’ve featured 3 to start with and have a longer list later on.


Your thumbnails in the homepage categories section can be icons instead of photos. Crutchfield did this well:

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