#20) Always return search results


So if the user searches for a product you do not have in your
store, suggest other related, relevant, or popular products.

To be more precise, your No Results page can include some of
the following components:

  • category suggestions based on the query
  • alternate queries similar to the query searched for
  • personalized product recommendations based on the
    user profile and previous purchases
  • contact information (phone number, email, chat) and
    other help links
  • popular products and categories

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