#174) Choose brand colors and style that attract your desired audience

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Misc
 

Choose a font that fits your company’s personality, such as “serious” or fun”

Color increases brand recognition. (source)

 

 

Some other thoughts on this topic:

  • Make it legible and memorable
  • Incorporate the domain name and store name which should be the same
  • Keep it simple, avoid photography and 3D graphics.
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