#168) Educate your shoppers in your category pages
While this is commonly done in product descriptions and the homepage, you can also educate your visitors on the category page.
- Here’s a good example of a product page which educates well
- Follain has a category page with a Clean Fact section.
You can copy some of the sections you have on your homepage and/or product page and include them in your Category page if your visitors need extra convincing. For example: