#166) Show product attributes consistently inside of a product list
Put the same attributes in the same order. E.g. how many cups of tea a container of tea can make?
According to Baymard: (source)
64% of e-commerce sites impede users ability to compare the product in their list due to inconsistencies in the listed product attributes.
Shoppers tend to skip products without certain attributes listed, or conclude that that product doesn’t have that feature because it’s not listed. Without consistency across products in the same product list, users have a hard time comparing products.
Below is an example of what NOT to do – the release date in this list should be mentioned for every product.