#165) Provide additional list item information on mouse hover

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In Baymard’s user testing (source), showing too little information in the list made test subjects do extensive “pogo-sticking” (jumping back & forth between the list and product pages).

Showing too much information leads to overwhelm.

 

If your niche is visually-driven (apparel, home decor,…), combine:

  • A “cut-out” image by default
  • An “in-context” image on mouse hover

This also gives you a second chance to convince your shoppers, if they’re not convinced with the first image.

… or vice-versa. Just be consistent.

 

If your products are spec-driven, show more features and specs on mouse hover

 

Another option is to show product variations:

 

Yet another option is show Add to Cart and/or Compare buttons:

 

 

What about on mobile?

Baymard recommends to simply not include any secondary data in the product list. Take the user to the product page when they tap on the product.

 

test

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