#164) Avoid Quick Views

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According to Baymard (source), Quick Views are a bad idea:

  • they’re a symptom treatment for poor product list design (not enough information/attributes, thumbnails too small, etc.)
  • users confuse them for the product page and struggle to understand the site’s hierarchy
  • they introduce friction to the user’s browsing process

They recommend:

  1. Avoid Quick Views altogether
  2. On desktop, have secondary hover thumbnails
  3. Make thumbnails big enough
  4. Include vital product information as attributes

 

One exception is for sites that need to display a full-screen version of the product thumbnail easily.

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