According to TrustPulse, activity notifications (such as purchases by other shoppers) have been shown to increase conversions by up to 15%. These typically appear in a small popup as purchases happen, at the bottom of the screen.
There are different types of activities you can notify your users about, for example:
- limited stock
- total viewed
- total signups
- total purchased
My recommendation is:
- Only show these popup notifications on product pages and perhaps category pages, definitely not on the homepage, nor in the cart or checkout.
- Make sure they’re very real notifications, relevant and valuable to the shopper, and not spammy / scammy
Below are some of the shopify apps that offer these types of notifications:
Below is a comment from one of the members of my Ecom Convert group, which gives another perspective:
I can handle a cookie/GDPR popup, or even 1 opt-in popup or slider, but not constant screen interruptions. **Especially on mobile!**
There’s not a lot of screen on a phone anyway. Taking 10% of my viewport with constant popup notifications because other people bought something is annoying enough that I usually leave. I’ll never use them on my websites, for sure, lol.
- Don’t hide any important component such as the header. That heavily disrupts the user experience by making it incredibly annoying for them to use the menu.
- Don’t show them too often. Every 3 seconds is definitely too frequent.