#149) Test purchase notifications

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Notifications
 

According to TrustPulse, activity notifications (such as purchases by other shoppers) have been shown to increase conversions by up to 15%. These typically appear in a small popup as purchases happen, at the bottom of the screen.

There are different types of activities you can notify your users about, for example:

  • purchased
  • limited stock
  • signup
  • total viewed
  • total signups
  • total purchased

 

My recommendation is:

  • Only show these popup notifications on product pages and perhaps category pages, definitely not on the homepage, nor in the cart or checkout.
  • Make sure they’re very real notifications, relevant and valuable to the shopper, and not spammy / scammy

 

Below are some of the shopify apps that offer these types of notifications:

 

Below is a comment from one of the members of my Ecom Convert group, which gives another perspective:

 I can handle a cookie/GDPR popup, or even 1 opt-in popup or slider, but not constant screen interruptions. **Especially on mobile!**

There’s not a lot of screen on a phone anyway. Taking 10% of my viewport with constant popup notifications because other people bought something is annoying enough that I usually leave. I’ll never use them on my websites, for sure, lol.

 

If you do set up purchase notifications, here are two mistakes to avoid:
  1. Don’t hide any important component such as the header. That heavily disrupts the user experience by making it incredibly annoying for them to use the menu.
  2. Don’t show them too often. Every 3 seconds is definitely too frequent.
test

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