#145) Send an email after delivery to request a review on the product(s) they bought

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Research by Yotpo of 200K stores and 163M orders discovered the impact of various elements in the email subject line on the number of reviews obtained:

1) Exclamation point (!)

  • Health & beauty: +30.4%
  • Food & tobacco: +83.5%
  • Sport: -10%
  • Electronics: 30%

2) Question mark (?)

  • Electronics: +21.7%
  • Apparel: +23%
  • Health & beauty: -6.7%

3) Store name

  • Health & beauty: +14%
  • Sport: +13%
  • Electronics: +15.5%
  • Food & tobacco: -74%

4) UPPERCASE

  • Electronics: +26.7%
  • Health & beauty: -39%
  • Sport: -21%

5) Incentives (coupon, discount, sale)

  • Health & beauty: +31.5%
  • Electronics: +16.8%
  • Apparel: +8.7%
  • Food & tobacco: +106%

This article on Jilt contains 3 samples of Product Review Request emails (towards the bottom of the article):

https://jilt.com/blog/ask-for-product-reviews/

Reviews.io has several example emails also:

https://blog.reviews.io/5-awesome-review-collection-email-examples

A few more examples and guidelines here:

https://www.campaignmonitor.com/blog/email-marketing/2019/08/8-best-practices-to-encourage-customer-reviews-through-email/

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