According to SaleCycle, the cart abandonment rate in 2016 was about 75% across all regions. Baymard mentions it is 69.57%, based on 41 studies, and that stat was last updated in September 2019.
Based on Omnisend’s research, 46.1% of people open cart abandonment emails, 13.3% click inside the email, and of those clicks, more than 35% end up buying something. They also observed that “marketers that use a series of 3 cart abandonment emails […] are seeing 69% more orders on average than marketers sending only one cart abandonment email.”
They analyzed 95,000 email campaigns and figured out the 5 top converting email subject lines:
- 15% Off purchase (48% open rate )
- Cart left (45% open rate )
- $20 Off cart (44.5% open rate)
- Items left (40% open rate)
- Still shopping? (39% open rate)
SMS remarketing is a viable alternative to email. About 98% of SMS messages are opened, and 90% are read within 3 minutes, a clickthrough rate of about 36% (according to SalesCycle), and 28.7% conversion (about a third of clicks on SMS links result in recovered sales).