#143) Send a relevant account registration (welcome) email


The welcome email is your first touch point via email with your prospects or customers, so it will set the tone for your communication with them. Make sure it contains some or all of the components below:

  • Your logo
  • Links to the main product categories
  • Links or buttons to access the account, track order, find a store, etc.
  • A warm welcoming message (and optionally a nice hero section with a beautiful image)
  • A few value proposition “bullets” with icons
  • (Optionally) a promotion
  • Customer support or contact information
  • Social media icons and buttons to download your app (if any)

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