In recent years, the world of conversion rate optimization has become somewhat obsessed with trust badges. Love them or hate them, the fact is that a lot of studies have been done regarding their potential impact on a website’s conversion uplift – or lack thereof. Precisely because of the limited consensus on their general effectiveness, […]
Increase customer retention and sales by up to 400% for your online store 8 min read Today more than ever, having the right product, right audience and marketing strategy is just not enough anymore. In reality, none of these factors, even when perfectly implemented, are relevant if your website’s UX leaves much to be […]
215 best practices is an overwhelming amount of information to digest. So I figured I’d go through it and identify a list of 10 quick wins for you to start with. Show a search box instead of just a search icon in the header List your main product categories in your menu’s level […]
My passion and specialty is helping 7-8 figure ecom stores increase their conversions by improving their user experience.
As part of my work with my clients and my collaboration with agencies such as The Good, Mobile1st and nventive, I have the privilege to audit the user experience of successful online stores, both large and small, in Canada, the US, and abroad.
My background is in IT consulting (analysis and programming) with various agencies and clients since 2001, such as Caisse de Dépôt et de Placement, Imagina, GFI Solutions, Medisys, Schering-Plough, Jean Coutu, and many more.
Besides business, my biggest passions are playing piano, and martial arts.